Another Commercial Idea

Today I was inspired at work, so I should explain where I work and some of the issues we have been having. I work at a place called Transit-Mix Concrete. We produce most of the concrete that we all walk on around campus, and most of the concrete that holds up Notre Dame Stadium and the surrounding buildings. Our issue is that we recently have been acquired by a rather large concrete company based out of Chicago called Ozinga Redi-Mix. The issue lies in that all of our contractors don't think that it is still a family owned business, and is still run by the very same people as before. The only change is basically money comes out of a different persons pocket. I would make a commercial that shows that we are still held to the same standards as before, and that there are only good things to come from this new owner.

The commercial would be aimed at 24-54 year old people, since they are the only group that usually purchase concrete. I would want the commercial to show that the same people are working for us, even if we had to line up all the drivers, and management and put them all physically on the TV. I would want to have shots on jobs, big and small showing that we are still doing exactly as we have been doing since 1946. I would also want to show that the same guys in the offices are calling the shots. Long story short I want to clearly get across that not a thing has changed for the worse.

It would be a montage style commercial, and have a narrative. I think it would be best to have one of the new owners on screen taking the viewer through all of the things I would want to get across. I would also have him explain who he is, and what Ozinga is all about.