Today I would like to create a commercial, not just any commercial but my dream commercial. My dream job would be to work for Ford Motor Company, and produce their commercials. My idea is one I have had for a while, but never really thought real far into it. The commercial would be for the Mustang, and it would showcase each platform (V6, GT, Boss 302, GT500). The commercial would show that the car has something for everyone, but would be aimed at the 24-54 area because these are the people that would be able to purchase the cars. The commercial would start with the V6 at a grocery store or soccer game, somewhere that shows it can be used for everyday driving. Then it would flash to a GT getting a little crazy, maybe doing a "burnout" (spinning the tires), or something that car guys would find to be fun. Then it would change to a race track setting, where it would showcase the BOSS 302, and the GT500, since that is the only place that these cars can legally meet their full capabilities.
This is a very broad description, for a pitch I would add many different visual aids, some showing real people doing these things, others showing the GT500 on a real race track, in a real race. I would like to think that money wouldn't be one of my bigger issues, since Ford should have a budget for this type of thing. However if I were to need to raise some money I could visit local car clubs and offer to showcase some of their cars in the commercial, or get them show cased in another way. The commercial wouldn't be linear, since it is showcasing traits of a vehicle, not telling a story about it, which would also make it a non narrative. My aim for this commercial would be for it to end up on television. I also think it would be really cool if it got into movie theaters and was shown before a major movie, since those are about the only commercials I ever pay attention to. It could also end up on YouTube, or on the internet anywhere I would think.